Abby Eaton

Abby Eaton

Co-founder/Director
Aitemology

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About this Speaker

Abby’s background is hugely entrepreneurial, including past ventures in the music business, deal facilitating for sport/music/rights holders/personalities, and film funding/product placement. In the late 1990s she co-owned and managed a dotcom PLC (global email data mining product) that she took to float, running the gamut of raising finance and presenting in the city.


For many years she contracted within the communications and engagement areas of several sectors, most recently for SGN Ltd, one of the UK's four gas distribution networks. Initially focusing on media services including copywriting, customer communications collateral and campaigns, she spent the several years working alongside her fellow Aitemology® Directors Luke and Mandip on SGN's Cloud Transformation Programme. Managing the communications, change and engagement piece across the entire programme, she sat within the governance team, liaising between the technical supplier and business users.


For 20 years she worked as a headhunter for two renowned London talent agencies (The Lloyd Group where she was Head of New Media, and Kendall Tarrant where she was Head of Sponsorship & Experiential Marketing) as well as freelance work with venture capitalists and private clients. Management structure for dotcom start-ups was her specialist area, finding senior directors to work together in the embryonic digital market of the late 1990s/early 2000s. Personal development and emotional intelligence in leadership was a natural progression, and she undertakes a certain amount of life coaching for individuals.