Denise Hampson

Denise Hampson

Denise is CEO and founder of Desire Code, a London-based behavioural design agency, having worked at the intersection of behavioural economics and service deign for the last 15 years. She has been an elite cyclist on Team GB, contributed to the design of the RAF Typhoon cockpit, designed retail experiences for global brands, and held high profile design roles across UK Government.

08 November 2021, 03:00 PM

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About this Speaker

Denise is a Behavioural Design Consultant and author of best-selling book "Desire Code". She is CEO and founder of Desire Code, a London-based behavioural design agency and has worked with hundreds of organisations in the UK and North America, in a career shaped by curiosity (and coffee) and her unique view of the world.


She has been Global Behavioural Science lead for lululemon, the Canadian yoga apparel company, Digital Behaviour Commissioner for NHS England and Head of Digital User Experience at Her Majesty's Courts and Tribunals Service.


Denise has delivered keynotes at many high-profile events and conferences, including TEDx, SXSW, Interface Health and Technology Summit, International Ergonomics and Human Factors, and the UK House of Lords.


Between 1999 and 2004, Denise was a member of the highly successful Great Britain Track Cycling Team, and she is a past British Women's Sprint Champion and British 200m record holder.


Prior to her athletic career, Denise was a Systems Engineer at BAE Systems, specialising in human-system interaction and cockpit design on the Eurofighter Typhoon. This is what started her career-long obsession with human-centred design and creating systems and services that are best matched to real human behaviour.