The first is the Six Fasic Fails that occur when putting together a Marketing Strategy. It's less than five minutes long but if anyone of the fails shown rings true with you I suggest that you click on through to check out a slightly longer one that will show the 10 Basic Steps that you should follow to Marketing Strategy heaven!
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About this Speaker
Guy Bucknall has more than 25 years experience in industry.
Having started his career in the major London advertising agencies in the early 1990’s, he became a successful tech entrepreneur in the 2000’s. More recently he has specialised in advising, supporting, mentoring and investing in client businesses. His CV includes some very major brands (e.g. British Airways, Mars UK, Reckitt &Benckiser) but more recently he has specialised in start ups and early stage growth tasks.
Despite having started his career in a print related world, since 2010 he has concentrated on his Digital Marketing skills and is now an accredited (and accomplished) Digital Strategist.
Largely based in Belfast, Northern Ireland, in 2015 he was appointed as an Entrepreneur in Residence at the Northern Ireland Science Park where he advises and mentors on the Springboard and Generation Innovation programmes. Through this and other roles he has advised the management teams on the successful growth of about 30 early stage businesses over the last 5 years.