Professor of Design, Engineering and Innovation
University of Exeter
Talks covered by this speaker
18
What's Next for Digital Twins? Research Perspectives on the Future of Digital Innovation
Topics covered by Saeema
About this Speaker
Saeema is a Professor of Design, Engineering and Innovation at the University of Exeter’s Business School and Director of the DIGIT lab- A UKRI Next Stage Digital Economy Research Centre. Her research focuses on design engineering including the impact and integration of digital technologies on: creativity and cognition, data and knowledge structuring, data-driven design process to customise products and quantifying and predicting user experiences.