Saeema Ahmed-Kristensen
Professor of Design, Engineering and Innovation, University of Exeter
About this speaker
Saeema is a Professor of Design, Engineering and Innovation at the University of Exeter’s Business School and Director of the DIGIT lab- A UKRI Next Stage Digital Economy Research Centre. Her research focuses on design engineering including the impact and integration of digital technologies on: creativity and cognition, data and knowledge structuring, data-driven design process to customise products and quantifying and predicting user experiences.