How innovating with data & AI makes social services more human

A talk by Tom Penney and Gary Pyke
Social Kemistri and Emotepeople

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About this talk

It’s hard to think about service innovation these days without mentioning AI and data analytics. Social Kemistri is a human-centred design company. We believe that data science and machine learning help us design intelligent products, services, and systems that improve people’s everyday lives.

Leading change in health and social services is never easy. The caring professions are especially skeptical where data and digital are concerned. They worry that new technology will get in the way of the human touch, empathy, and getting up close and personal with the people they are working with.

Our story is about how we are facing up to this apparent clash of cultures. We will talk about our design philosophy and how we approach and overcome some of these real-world difficulties. We will also share some insights learned from our failed attempts to achieve this goal. Most importantly we will show how innovative digital services can give social workers the information, time, and other resources that enable them to do more of the things that really matter – working directly with children.

We will take our audience through 2 case studies based on recent and/or ongoing projects. These will be particularly interesting for people who are working or hoping to work with government or service providers in adults' social care, education, or children’s services. Our experiences and insights will give participants/attendees time to explore and debate some of the following issues:

• Where’s the sweet spot in the innovation/product development life cycle

• Understanding the risk-reward ratio – value models and value propositions

• Key principles in service transformation

• Core technologies that are driving value in health and social care

• Making prototypes, beta testing, and market trials

• The innovation mindset and culture

Anyone who believes that they have a good idea about how to change the world for the better through digital innovation will find this talk valuable and interesting. Our quick tour and real-world guide will inspire and encourage them to take the first steps to realise their ambitions. It will also provide them with a simple framework showing them how to embark on their journey and the technical, data, and resources required to make it a success.

Tom Penney

Expert in change management, digital and business transformation. Member of the British Psychological Society and qualified psychometrician. Successful development and delivery of large scale, complex projects in the public and private sector.