How to use Design Thinking principles to unlock innovation
A Talk by Dominic Cleall and Paolo Prosser
About this Talk
Discover how the Venilio Media Planning Tool was created through identifying an unmet market need, prototyping solutions and keeping the user at the forefront of the design process.
Venilio's founding team have over 40 years of combined professional experience and was noticing huge gaps in senior business decisions and knowledge when it came to critical advertising investment.
The industry is full of common “best practices”, unreliable hidden industry average data and just a sense of “mystic magic”. We identified that a SaaS solution was needed to blow away this “mystic smoke” and use data as a sense of truth. Therefore, through a combination of innovative Design Thinking principles, we started the development of Venilio as a platform for marketing solutions.
Attendees can expect to hear about:
1) What is Design Thinking and why it can unlock innovative thinking
2) How to implement Design Thinking principles within your business to identify, plan and action innovative new tools, processes or teams against your business challenges
3) Working examples of how we used Design Thinking to develop a SaaS tool for marketers