Impactful Innovation: how to escape the 80% failure trap
A Talk by Emma Mulholland (Whitespace, Innovation Research Lead)
About this Talk
Creating Zero to 1 products and services can be tough, complex and messy… but does it need to be?
In this talk we will discuss how to break down the innovation process from problem to positive impact, and the core principles and approaches that lay the foundation for successful ideation and execution.