When a business wants to achieve a well managed growth curve, the Marketing Strategy is a critical component. However, when it is quite normal that up to 80% of marketing activity is deemed to fail, it is inevitable that 51% of CEOs don’t trust their marketing teams (source Fournaise Group) and tensions in the Board Room rise.
Guy Bucknall will demonstrate a process that will allow senior management teams to develop a strategy that everyone understands and contributes to. This in turn allows the business to be even more flexible and react to developing market situations in good order and rancour free.
This process has been developed by Guy, combining his experience of 25 years of professional marketing, building and exiting his own start up, mentoring more than 30 early stage business. In addition he draws on significant academic research from organisations such as Stanford, Google etc.
If Marketing seems like a 'black art', then this is for you.